The Hammermill story begins with its first paper production in December of The company grows rapidly to over employees over the decade. Hammermill was the first company to introduce profit sharing and also offered employees paid vacations, sick leave and bonuses to hourly employees at a time when these were not common.
Meanwhile, a new, patented watermarking process leads to greater efficiency in production. From the beginning, Hammmermill has taken pride in standing behind our products. The spirit of innovation that leads to making premium paper extends to helping our partners sell it. This decade sees new and better ideas in marketing, with the selling of Hammermill Bond through a network of franchised agents supported by the first national advertising campaign for a paper company.
A full suite of branded products coordinated with national advertising helpsHammermill continue to grow to over employees. Full color ads in the Saturday Evening Post are eye catching and effective at spreading the word about Hammermill.
At the same time, our dedication to science and testing sees Hammermill grow from a one-room, one-man lab operated by Dr. Behrend to two separate labs with dozens of specialists working diligently to ensure the quality and performance of our papers. The difficult economic climate of the Great Depression tests the company's resolve. Hammermill's spirit of innovation extends to staffing, with reduced shift hours to keep more people employed.
Hammermill supports the nation during the difficult times of the Second World War. Hammermill joins GE and others in designing and producing many items to support the war effort, from paper to plywood boats. Meanwhile, over one quarter of Hammermill's employees join up to serve their nation. The world is abuzz with excitement over what science can do to transform our lives. Hammermill harnesses the power of science to develop the first xerographic copier papers what we call "copy paper" as Haloid-Xerox Company's partner.
Xerographic copy paper introduces a new concept for merchandising: cut-size paper. But the plans for developing self-driving personal hovercraft are running a little behind. The MadMen era of pop culture takes off and Hammermill helps lead the way with advertising as bold and bright as our paper.
The sale and its aftermath did not come without drama. Since the sub was classified as a warship and New York was a neutral port, they were forced to change course for Baltimore. Guards transported the gold to Maryland by land and the trade was made. In the spring of the next year, the United States entered the war and, under the auspices of the Trading with the Enemy Act, began seizing German-held properties.
Although the sale had been legitimate, an anonymous letter writer convinced the alien property custodian that it had been a sham perpetrated by Varziner Papierfabrik to hide its continued ownership of the mill. The custodian demanded that all Hammermill stock be relinquished.
After a protracted two-year battle, the alien property custodian relented and returned the company to the Behrends in May Under government orders, they closed some paper machines and shipped tons of sulphite for use in manufacturing explosives.
The limited paper they did produce was reserved first for any government use in support of the war. It was also the only mill in the country that owned the necessary equipment to make the fire-resistant, plasticized paper used in the fabrication of bazookas. The maintenance department pitched in by machining tools for other companies that manufactured guns and tanks.
In a converted warehouse Hammermill carpenters were busy building the assault boats that were used in the crossing of the Rhine River. In partnership with General Electric, they designed and manufactured the Dura-Glo Cover for army weather balloons. He died at his home on September 22, , fifteen months before the bombing of Pearl Harbor.
Norman Wilson, who had started his career as an office boy in and who had helped brainstorm the revolutionary new agent-based marketing system, was named president in November. These are the fundamentals of our civilization and the protection of our home. The first general strike in company history was launched five years later and lasted less than two weeks. A second strike stopped production in and a third in The previous year Hammermill researchers introduced a new process called Neutracel which allowed them to become the first mill to see success in producing fine papers using hardwood in lieu of the industry-standard softwood.
Leslie expanded the size of the corporation with the purchase of six of the nearly twenty companies Hammermill would eventually buy, including envelope manufacturers and lumber companies. Also in this era, a partnership with the Haloid-Xerox Company led to the creation of the first xerographic copier papers.
DeVitt, like Norman Wilson before him, was the embodiment of a Horatio Alger story, having worked his way up in forty years from acid sampler to the executive suite. After protests erupted, Hammermill officials met with civil rights leaders and successfully assured them that the mill would honor its long-standing tradition of being an equal opportunity employer. Georges said his firm has loan commitments from banks and that its financing plans ''are in place. Hammermill said last Thursday that it was discussing with unidentified third parties a sale of the firm or of some of its assets.
Also under consideration was a leveraged buyout of the firm led by its senior management. Georges said his firm approached Hammermill last week about a merger. He said he called W. Craig McClelland, Hammermill president and chief executive, several times last week to discuss a transaction and that the two met over the weekend.
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