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For more information, please read our Cookie Policy. We use cookies. Wix Help Center. Sorry, we couldn't find any results for that query. Please try a new one! Get click and cost performance forecasts: Gives you performance projections for your keyword lists based on average bids and your budget.
Location: Gives search volume data and trends based on a specified geographic location or range. Language: Gives search volume data and trends for a specific language.
This could be especially useful if you have multiple language versions or pages of your site for example, English and Spanish. Search Network: Determines where the provided data comes from. The default data source is from Google; however, you may also choose Google and Google Search Partners. Lets you enter a specific date range so you can see average monthly searches for that time period.
You can also compare two different date ranges. This could be especially useful in determining if certain keywords perform better during different times of year, to help you strategize your campaign timing. Average Monthly Searches: Filters keywords based on average monthly searches for selected dates. Suggested Bid: Allows you to see keyword options that could help you stay in better control of your budget. Your suggested bid is calculated by taking into account the cost-per-click CPC that other advertisers are paying for keywords with the same location and Search Network settings you've selected.
Ad Impression Share: The number of times people will see your ad, divided by the total number of searches that matched your keyword exactly in the last month for your selected location and network. Organic Impression Share: The percentage of times a page from your website showed up in a regular, unpaid web search for a keyword.
Organic Average Position: Shows how pages from your website rank in regular, unpaid searches compared to pages from other websites. Competition: Lets you filter keywords by how difficult it will be to receive a top position with them. You can filter by high, medium, and low difficulty. For small businesses, it's generally recommended to filter for medium to low difficulty, as these tend to have a lower suggested bid, so you can make more of your budget.
Search engines need a unique URL per piece of content to be able to crawl and index that content, and to refer users to it. Different content for example, different products in a shop as well as modified content for example, translations or regional variations need to use separate URLs in order to be shown in search appropriately.
The hostname is where your website is hosted, commonly using the same domain name that you'd use for email.
Google differentiates between the www and non-www version for example, www. Path, filename, and query string determine which content from your server is accessed. The hostname and protocol are case-insensitive; upper or lower case wouldn't play a role there. A fragment in this case, info generally identifies which part of the page the browser scrolls to. Because the content itself is usually the same regardless of the fragment, search engines commonly ignore any fragment used.
The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the website owner thinks is important. Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. All sites have a home or root page, which is usually the most frequented page on the site and the starting place of navigation for many visitors.
Unless your site has only a handful of pages, think about how visitors will go from a general page your root page to a page containing more specific content. Do you have hundreds of different products that need to be classified under multiple category and subcategory pages? A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page.
Many breadcrumbs have the most general page usually the root page as the first, leftmost link and list the more specific sections out to the right. We recommend using breadcrumb structured data markup when showing breadcrumbs.
A navigational page is a simple page on your site that displays the structure of your website, and usually consists of a hierarchical listing of the pages on your site. Visitors may visit this page if they are having problems finding pages on your site.
While search engines will also visit this page, getting good crawl coverage of the pages on your site, it's mainly aimed at human visitors. Make it as easy as possible for users to go from general content to the more specific content they want on your site.
Add navigation pages when it makes sense and effectively work these into your internal link structure. Make sure all of the pages on your site are reachable through links, and that they don't require an internal search functionality to be found.
Link to related pages, where appropriate, to allow users to discover similar content. Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. When using JavaScript to create a page, use a elements with URLs as href attribute values, and generate all menu items on page-load, instead of waiting for a user interaction. Include a simple navigational page for your entire site or the most important pages, if you have hundreds or thousands for users.
Create an XML sitemap file to ensure that search engines discover the new and updated pages on your site, listing all relevant URLs together with their primary content's last modified dates. Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom page that kindly guides users back to a working page on your site can greatly improve a user's experience.
Consider including a link back to your root page and providing links to popular or related content on your site. Creating descriptive categories and filenames for the documents on your website not only helps you keep your site better organized, it can create easier, friendlier URLs for those that want to link to your content.
Visitors may be intimidated by extremely long and cryptic URLs that contain few recognizable words. If your URL is meaningful, it can be more useful and easily understandable in different contexts:. Lastly, remember that the URL to a document is usually displayed in some form in a Google Search result near the document title. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible is a good practice.
URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL.
To prevent users from linking to one version of a URL and others linking to a different version this could split the reputation of that content between the URLs , focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a redirect from non-preferred URLs to the dominant URL is a good solution for this.
Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your site's reputation with both users and Google, and it rarely comes without quality content. Think about the words that a user might search for to find a piece of your content.
Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. Anticipating these differences in search behavior and accounting for them while writing your content using a good mix of keyword phrases could produce positive results. Google Ads provides a handy Keyword Planner that helps you discover new keyword variations and see the approximate search volume for each keyword.
Also, Google Search Console provides you with the top search queries your site appears for and the ones that led the most users to your site in the Performance Report. Consider creating a new, useful service that no other site offers.
You could also write an original piece of research, break an exciting news story, or leverage your unique user base. Other sites may lack the resources or expertise to do these things. It's always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends.
Breaking your content up into logical chunks or divisions helps users find the content they want faster. New content will not only keep your existing visitor base coming back, but also bring in new visitors. Learn more about duplicate content. Designing your site around your visitors' needs while making sure your site is easily accessible to search engines usually produces positive results. A site with a good reputation is trustworthy. Cultivate a reputation for expertise and trustworthiness in a specific area.
Provide information about who publishes your site, provides the content, and its goals. If you have a shopping or other financial transaction website, make sure you have clear and satisfying customer service information to help users resolve issues. If you have a news sites, provide clear information about who is responsible for the content. Using appropriate technologies is also important. If a shopping checkout page doesn't have a secure connection, users cannot trust the site.
Expertise and authoritativeness of a site increases its quality. Be sure that content on your site is created or edited by people with expertise in the topic. For example, providing expert or experienced sources can help users understand articles' expertise. Representing well-established consensus in pages on scientific topics is a good practice if such consensus exists. Make sure content is factually accurate, clearly written, and comprehensive. So, for example, if you describe your page as a recipe, provide a complete recipe that is easy to follow, rather than just a set of ingredients or a basic description of the dish.
We expect advertisements to be visible. However, don't let the advertisements distract users or prevent them from consuming the site content. For example, advertisements, supplement contents, or interstitial pages pages displayed before or after the content you are expecting that make it difficult to use the website. Learn more about this topic.
Link text is the visible text inside a link. This text tells users and Google something about the page you're linking to. Links on your page may be internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about. With appropriate anchor text, users and search engines can easily understand what the linked pages contain.
Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. You can confer some of your site's reputation to another site when your site links to it.
Sometimes users can take advantage of this by adding links to their own site in your comment sections or message boards. Or sometimes you might mention a site in a negative way and don't want to confer any of your reputation upon it. For example, imagine that you're writing a blog post on the topic of comment spamming and you want to call out a site that recently comment spammed your blog.
You want to warn others of the site, so you include the link to it in your content; however, you certainly don't want to give the site some of your reputation from your link.
This would be a good time to use nofollow. Another example when the nofollow attribute can come handy are widget links. If you are using a third party's widget to enrich the experience of your site and engage users, check if it contains any links that you did not intend to place on your site along with the widget. Some widgets may add links to your site which are not your editorial choice and contain anchor text that you as a website owner may not control.
If removing such unwanted links from the widget is not possible, you can always disable them with nofollow. If you create a widget for functionality or content that you provide, make sure to include the nofollow on links in the default code snippet. You can find more details about robots meta tags in our documentation. To tell Google not to follow or pass your page's reputation to the pages linked, set the value of the rel attribute of a link to nofollow or ugc.
When would this be useful? If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Blog comment areas on pages are highly susceptible to comment spam. Simply answering these questions gives you a better idea of whether investing the resources to change your content is worth it. Similarly to the point above, you want to do good research before deciding to roll out the change. One valuable asset is using a keyword tool as an indicator of whether people are actually searching for your keyword.
Simply entering your target keyword in an SEO keyword research tool allows you to see how many people type that phrase in Google in your region. This can open up the doors to even more ranking opportunities. At the very least, it will point you in the right direction. To determine the context of your page and thus your rankings, Google uses more than just your target keyword.
Because of that, sometimes simply changing the wording for our main keywords can suffice, while at other times, we need to re-structure the whole page. As we explained above, both what you write and how much you write directly influences where you will rank. For landing pages, we often recommend that you hit at least words. Blog posts are slightly different and really depend on the size of the keyword and the competition. However, as a rule of thumb, try to hit at least the to word-mark for articles.
The more in-depth content you create around a given subject, the higher the chances that you will rank at the top for that keyword, and no one will try to outrank you in the long term. Although it affects your rankings for your current keyword, it can be beneficial for your long-term SEO efforts.
We like to keep things simple, and so do our customers. Here's what the users have to say about Morningscore. I also find the tool very easy to use. It just works.
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